Consider placement - Quotes are an ideal way to open a speech, or a new segment within a speech or essay, but you should generally avoid closing your essay or speech with a quote.It will only diminish the authority of the quote and, ultimately, yourself. We tend to do this a lot in everyday conversation, so be careful you don't do this from your platform. Consider context - Never take a quote out of context.If you can keep it to a striking line or two, it'll be more memorable than a lengthy, paragraph-long quote. You don't want your audience to tune out during your carefully selected quote. Less is more - Less is definitely more.
If it's a quote that's been repeated or retweeted a thousand times, it starts to lose its weight, much like a cliché. Consider popularity - While you don’t want to be too obscure, you should also try to avoid anything that appears all over the internet.Instead, go for someone more relevant like Barack Obama. If you're speaking to millennials, you might not want to choose a quote from Warren Harding (the 29th President of the United States). Go with the crowd - Make sure you know your audience well enough to select a quote that will resonate with them.Then, use their quote to illustrateyour point. For example, cite their years in the industry or mention their contribution to the topic at hand. Introduce your quote - If your quote isn’t from a well-known figure, introduce the person you're quoting.If you ask your audience to heed someone who knows what they're talking about, your quote will carry more weight. Choose wisely - Provide the reflection of someone who's devoted considerable time to the field.Do not substitute parentheses for brackets, as this indicates that the information in the parentheses was said by the speaker of the quote, rather than added by you.Alternately, you could leave the original pronoun in the quote, and write “I think he is someone who really cares about the production value.” X Research source.When you publish the quote, you could adjust it to read, “I think is someone who really cares about the production value.” In this way, you can use quotes that would otherwise not make sense if quoted directly word-for-word. For instance, you might want to quote Bono as saying, “I think he is someone who really cares about the production value.” Bono said this in conversation about his bandmate, The Edge.If you wish to use such a quote, you can replace the pronoun or fill in the missing information with brackets. Sometimes, quotes utilize pronouns that have no meaning unless you know who or what the pronoun refers to. Use brackets to fill in missing information in a quote.
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